AI workshops for sales and marketing teams
You've probably already sat through an AI training session at work. A consultant demos ChatGPT for two hours, everyone nods along, and three weeks later nobody has changed how they work. The problem isn't AI, it's the format: too theoretical, not connected enough to people's actual work.
What I do is the opposite. A workshop with me means your team leaves with workflows already running on their real files, not a PDF of best practices.
Who it's for
I work with B2B SMBs and scale-ups whose sales, marketing, or ops teams want to bring AI into their daily work, but don't know where to start or which tool to use. Typical cases:
- A sales director whose SDRs still spend two hours a day writing outreach messages by hand
- A marketing team that would like to automate the sorting and qualification of inbound leads but has no one in-house to build it
- A founder who bought AI licenses for the whole team and realizes three months later that nobody really uses them
The format adapts to your office or to remote. I work between Paris and Bulgaria, so a workshop over video call with the right screen-sharing setup works just as well as an on-site session, as long as the group is ready to get their hands dirty.
What I actually do
A workshop isn't a lecture. It's a hands-on session where we take your team's real use cases (writing sequences, qualifying leads, prepping meetings, reporting) and build the workflows with the tools you already have, or the ones I recommend based on your budget: Claude, n8n, Clay, or simply better use of your CRM.
Concretely, that means:
- Mapping out with you the 3 to 5 repetitive tasks eating the most time in the team
- Building live, during the session, the first workflow that automates one of those tasks
- Training participants to use and adapt it themselves after I leave
- Leaving simple documentation so the team can replicate the method on other cases
The core idea: fewer tools, better orchestrated. No need to stack ten different AI licenses if nobody knows how to use them properly.
How it works
I always break it into four phases, even on a short session:
- Express audit: before the session, a 30-minute conversation to understand your current processes and identify where AI can genuinely help (and where it has no business being)
- Quick wins: during the workshop, we start with a simple use case that produces a visible result in under an hour, so the team sees the value right away
- Building the system: we then move to the more structural workflow, the one that actually changes the team's daily routine
- Handover: I make sure the team can run and modify the system on its own. The asset stays with you after the engagement, not with me
What changes
On similar engagements I've run, the concrete results tend to land around: SDR team productivity tripled on prospecting tasks, up to 2 hours a day given back to each rep on repetitive tasks, and 100% of inbound leads processed automatically where some used to fall through the cracks.
Frequently asked questions
It depends on the format and duration (half-day, full day, or a cycle of several sessions). Pricing is quoted after an initial conversation to scope your needs.
No, that's actually the opposite of my approach. The point of the workshop is for your team to walk away autonomous on the tools we build. I document everything and make sure someone in-house can maintain and evolve the workflows.
Both work. On-site makes it easier to build group momentum over a full day. Remote is more flexible for shorter, repeated sessions over time. We figure out what fits your context.
Where to start: 30 minutes on what you cannot see.
Describe your stack or your AI need by email. Within 7 days: a numbers-based diagnosis and a ROI-ranked action list. No strings attached.
Book my 30 min call Or even simpler: a 30-minute call, no slides.