Commercial machines
rarely build
themselves.
For 3 years I've been building the sales machine of B2B SMBs and mid-market companies: clean data, outbound that gets replies, and above all an interface that finally shows you what is happening. Because you can only steer the data you can see.
30 minutes, no slides. We talk about what your CRM is still hiding from you.
3 minutes to understand what I build.
Companies that have trusted me
Your stack is probably too big. Not connected enough.
The Sales OS is the frame: your sales data brought together, an interface that finally shows it to you, and modules added at the pace of the ROI. The four other services are its building blocks, and can be taken on their own.
Who it's for
SMBs and mid-market companies whose sales data lives in three tools and four spreadsheets, and whose CRM is used as a glorified address book.
In practice
A structured database synced with your CRM, an interface built for your workflows, and modules added over time: enrichment, prospecting, steering.
The difference
It's not another subscription: the code, the database and the documentation belong to you. And I run my own business on this system, every day.
Who it's for
SMBs whose marketing and sales live in two different worlds: leads lost at handoff, no nurturing to speak of.
In practice
Outbound + inbound + nurturing + sales handoff architecture, pipeline modeling, team alignment on simple rules.
Deliverable
A documented system your team operates: architecture diagram, workflows in production, steering rituals.
Who it's for
B2B companies prospecting by gut feel: no clear ICP, generic sequences, rare replies.
In practice
ICP, multichannel LinkedIn + email sequences, enrichment, scoring, and above all intent signals: hires, funding rounds, tool changes.
Typical result
10 to 15 qualified leads a week on autopilot, 40% reply rate on follow-ups versus 8% on classic cold outreach.
Who it's for
Teams who no longer trust their CRM: duplicates, empty fields, pipelines nobody looks at anymore.
In practice
Database audit, deduplication, pipeline and field restructuring, hygiene process so it doesn't degrade again.
Tools
HubSpot, Pipedrive, Salesforce, Airtable. Yours, not the one I prefer.
Recent example: 30,000 contacts cleaned, enriched and scored for a real estate group. Everything on CRM clean-up →
Who it's for
Teams losing hours to repetitive work: manual enrichment, call notes, follow-ups, reporting.
In practice
n8n / Make / Clay / Claude workflows wired into your tools: auto-enrichment, scoring, alerts, generated reports.
My credibility
I run my own business on these systems, every day. What I wire into your business runs in mine first.
In-house AI workshops. The asset stays with you.
Remote or on-site: your teams learn to operate with AI on their own use cases, not on slides.
- Every participant leaves with workflows that actually run
- On your real tools: CRM, n8n, Claude, your data
- Your teams keep control once the engagement ends
The difference isn't the deliverable. It's who you work with.
Show, don't promise.
The context, what I built, what it changed. The details, in numbers.
Outbound machine triggered by intent signals: hires, funding rounds, stack changes. The team just closes.
Pipedrive restructured, automatic lead routing, email + SMS follow-ups timed to behavior.
Database deduplicated, enriched, scored for "business potential," work views per rep. The best accounts get called first.
Twelve employees trained on their real cases. Field reports now generate themselves, teams operate without me.
The ascent. One camp per sprint.
One single goal per monthly sprint. We don't touch complex automation before the foundations are in.
Workshop
One or two days with your teams: your data, your process, your real usage. You leave with the map of where it's leaking, with numbers to back it up.
Quick wins
We fix what pays off immediately first. No overbuilt system in the first sprint.
Systems
Automations, AI workflows, scoring. The machine gets built brick by brick.
Handover
Your teams run the system without me. The value stays with you.
"Fewer tools, better orchestrated."
The one rule that never changesEngineer by training. Sales on the ground. Operator every day.
I combine an engineering background, hands-on sales experience and an entrepreneur's head to help B2B companies build their GTM foundations before trying to automate everything.
I run my own business with Claude Code and AI, and I document how. What I sell, I use myself, every day, on my own machine.
Between Paris and Bulgaria: I work remotely with French SMBs and scale-ups, and I travel for workshops and the moments that matter.
My background in detail →I document everything on LinkedIn →What people ask me before we start.
The first 30-minute conversation is free. After that, everything starts with a paid workshop: one to two days with your teams to map your data, your usage and your priorities. That workshop is what produces the quote for the rest, because I never price what I haven't seen from the inside. The system is then built in stages, with a monthly retainer: I don't install a machine and walk away from it.
B2B SMBs and mid-market companies between €5M and €50M in revenue, with a sales team of 3 to 15, no heavy IT department, and a decision-maker you can actually reach. Enough volume for steering to be a real problem, not enough internal resources to solve it alone. If you already have a RevOps or an IT team on it, you don't need me.
Both. I live between Paris and Bulgaria: engagements run on structured remote work (documentation, weekly check-ins), and I travel for workshops and the moments that matter.
That's the whole point of the method: handover is its own sprint. Your teams know how to run the system, the documentation stays, and the workshops exist precisely for that.
30 minutes to see what your CRM is hiding from you.
You know what your sales team does. Do you know what it misses? How many accounts are sleeping in your CRM? What your pipeline is really worth? Whether the AI you install will still hold in two years, and what happens if your provider disappears? We take 30 minutes, no slides and no commitment. You leave with at least one thing you didn't know this morning. If a project takes shape, it starts with a paid workshop: I never price what I haven't seen from the inside.
Book my 30 min call