Four representative missions. For each one: the starting point, what I built, and what it changed in the client's numbers.
B2B SaaS company · 15 people
The outbound machine that fills the closers' calendar
The starting point
Two SDRs, gut-feel prospecting, hours lost every week figuring out who to contact. Classic cold campaigns plateaued around an 8% reply rate and the pipeline lived and died on bursts of effort.
What I built
Intent signal detection: sales hires, funding rounds, tool changes across target accounts
Automatic enrichment and scoring of every detected account (verified email and LinkedIn, priority score)
Multichannel LinkedIn + email sequences triggered by the signal, with behavior-based follow-ups
A simple dashboard: every morning the team sees who to contact and why
What changed
10–15 qualified leads / week40% reply rate on follow-ups (vs 8% before)+€240K pipeline in 4 months
An unreadable CRM turned into the SDRs' favorite tool
The starting point
A 30,000-contact database piled up over years: duplicates, empty fields, no scoring. Impossible to know who to call first, and the SDR team spent more time sorting than selling.
What I built
Full deduplication with merge rules that preserve activity history
Database enrichment: verified contact details, company data, activity signals
A "business potential" score to prioritize calls
Working views per salesperson: everyone opens the CRM in the morning and knows what to do
What changed
SDR productivity ×32 hours back / day / rep30,000 usable contacts
A leadership team sold on AI, licenses purchased, and field teams that had changed nothing about their day-to-day three months later. The need: going from intention to tools that actually run.
What I built
Mapping of repetitive tasks with the teams: field reports, reporting, follow-ups
Two days of on-site workshop with 12 employees, on their real files
6 workflows built and pushed to production during the session (auto reports, alerts, meeting prep)
Simple documentation left behind so the team can replicate the method
What changed
6 workflows in production3 hours back / week / technicianZero dependency after I left
Clients are anonymized by default: I only name a client with their written consent. The numbers come from their CRMs and I am happy to walk you through the details live.
Where to start: 30 minutes on what you cannot see.
Describe your stack or your AI need by email. Within 7 days: a numbers-based diagnosis and a ROI-ranked action list. No strings attached.